PAG & LPL FINANCIAL
Private Advisor Group: Our Registered Investment Advisor
Brightworks partners are investment advisor representatives of Private Advisor Group, one of the largest and fastest-growing independent wealth management firms in the country*. They have been recognized by Barron's as one of the top 10 registered investment advisory (RIA) firms on the publication's listing of "2023 Top 100 RIA Firms."
The annual ranking of independent advisory companies, now in its eighth year, is compiled based on a variety of metrics, including assets under management, technology spending, staff diversity, and succession planning. This is the fifth consecutive year that Private Advisor Group has been selected as one of the top 10 RIAs by Barron's.
Founded in 1997 in Morristown, NJ, Private Advisor Group is one of the nation's leading financial services firms. With over $28.5 billion in assets under management as of June 30, 2023, the firm leverages its resources to deliver strategies positioned to improve financial outcomes for individual investors and to inspire growth, fiduciary adherence, succession, and a client-centric approach for independent financial advisors' practices. Barron's has recognized Private Advisor Group as a top 10 registered investment advisory firm every year since 2019.
*Barron's "Top 100 RIA Firms" ranking is based upon quantitative and qualitative criteria including: regulatory records, client retention reports, assets managed, revenue generated, technology spending, number of clients, size and diversity of staff, placement of a succession plan, and more. Investor experience and returns are not considered. Neither Private Advisor Group nor its financial advisors pay a fee to Barron's in exchange for the ranking.
LPL Financial: Custodian
Most brightworks accounts are custodied at LPL Financial. LPL (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader* in the markets we serve, supporting more than 18,000 financial advisors, 800 institution-based investment programs and 450 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients. For more information about LPL Financial, visit www.lpl.com.
*Top RIA custodian (Cerulli Associates, 2020 U.S. RIA Marketplace Report); No. 1 Independent Broker-Dealer in the U.S (Based on total revenues, Financial Planning magazine June 1996-2021); No. 1 provider of third-party brokerage services to banks and credit unions (2020-2021 Kehrer Bielan Research & Consulting Annual TPM Report)
We leverage LPL's extensive wealth management services on behalf of Brightworks clients. Services include:
LPL Financial Research
Advisory & Brokerage Consulting
Private Trust Company
LPL Insurance Associates