PAG & LPL FINANCIAL
Private Advisor Group: Our Registered Investment Advisor
About Private Advisor Group
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Brightworks partners are Investment Advisor Representatives of Private Advisor Group (PAG)—one of the nation’s largest and fastest-growing independent wealth management firms. Recognized by Barron’s as a Top 10 RIA Firm every year since 2019, PAG ranks among the industry’s leaders for its scale, technology, diversity, and succession planning.
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Founded in 1997 and headquartered in Morristown, NJ, PAG oversees more than $37.3 billion in assets (as of July 15, 2025). The firm provides resources and strategies designed to strengthen client outcomes and support independent advisors through a fiduciary, client-first approach.
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Barron’s “Top 100 RIA Firms” ranking is based on quantitative and qualitative factors including assets managed, revenue, regulatory record, staff diversity, and succession planning. Investor returns are not considered, and no compensation is provided for inclusion.
LPL Financial: Primary Custodian
Most Brightworks accounts are custodied with LPL Financial (Nasdaq: LPLA) one of the nation’s largest independent broker-dealers and RIA custodians. Founded on the belief that the firm should serve the advisor, not the other way around, LPL empowers over 29,000 financial advisors, 1,100 institution-based programs, and 600 independent RIA firms nationwide. As of June 30, 2025, LPL oversees more than $1.9 trillion in advisory and brokerage assets.
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Top RIA Custodian (Cerulli Associates, 2023 U.S. RIA Marketplace Report); No. 1 Independent Broker-Dealer in the U.S. (based on total revenues, Financial Planning magazine, June 1996–2024); No. 1 provider of third-party brokerage services to banks and credit unions (Kehrer Bielan Research & Consulting Annual TPM Report, 2023).
We leverage LPL's extensive wealth management services on behalf of Brightworks clients. Services include:
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Financial Planning
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Private Wealth Group
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LPL Financial Research
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Fixed Income
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Advisory & Brokerage Consulting
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Private Trust Company
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Restricted Securities
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Retirement Consulting